OUR STORY

PREP Nutrition's founder Michael Folan is no stranger to pushing limits, he’s spent decades in the trenches of ultra-endurance sports, understanding firsthand the critical role nutrition plays in performance. That deep insight drove him to found Infinit Nutrition in 2004, a company built on a revolutionary idea: personalized, all-in-one nutrition solutions tailored to the unique needs of athletes.

With Infinit, Folan pioneered a system that allowed competitors in events like the IndyCar, and NASCAR, Ironman and Tour de France to customize their own drink mixes to fuel and empower them to perform at their peak, hour after relentless hour—nutrition blends made with 100% natural ingredients, free of artificial colors, sweeteners, or preservatives. 

But Folan’s vision didn’t stop at there. He saw nutrition not just as a tool for victory, but as a lifeline in times of crisis. 

That realization hit hard during natural disasters like Hurricane Helene, which devastated Asheville, North Carolina, and countless other communities. Folan witnessed the chaos—flooded homes, disrupted supply chains, and families left without reliable access to food. He knew that the same principles that powered athletes through extreme conditions could help people survive and recover when the world turned upside down. So, he took action. Working through Infinit Nutrition, he sent powdered calories and protein to victims, providing a quick, portable, and nutrient-dense solution when traditional meals were out of reach. It was a natural extension of his mission: to empower people to endure, no matter the challenge.

That experience planted a seed. Folan recognized a gap—a real, urgent need for every person to be prepared for emergencies, whether a hurricane, power outage or something worse. Athletes weren’t the only ones who needed reliable nutrition under pressure; everyone did. 

That’s when PREP Nutrition was born. 

Launched as a sister endeavor to Infinit, PREP is Folan’s answer to emergency preparedness, a premium product designed to keep people strong, hydrated, and energized when it matters most. Proudly crafted in the United States, PREP mirrors Infinit’s commitment to quality: 100% natural ingredients, no fake flavors, no chemical sweeteners, just pure, functional nutrition.

Folan engineered PREP for more than just survival; it’s about thriving under pressure. A reliable source of nutrition—vital for anyone pushing through tough conditions. It’s versatile, too. For disaster relief after a flood or outage, it’s no-fuss nourishment ready in minutes. For campers or hunters, it’s a lightweight, portable fuel source. For military personnel, it’s a compact, dependable boost to keep them sharp. And for preppers, it’s a cornerstone of any stockpile, built to last and perform.

The story of PREP Nutrition is really the story of Michael Folan’s evolution—from an athlete solving his own nutrition challenges to a visionary ensuring others can face theirs. After Hurricane Helene, he didn’t just see suffering; he saw a solution. PREP is that solution crystallized: peace of mind in powdered form, born from years of perfecting performance nutrition and driven by a desire to help people endure, recover, and conquer.